Psychedelic Chaos, Blues-Rock Fire, and the Sound of a Generation
Cheap Thrills (1968) by Big Brother and the Holding Company, fronted by Janis Joplin, is a raw, electrifying dive into blues-infused psychedelic rock. Bursting with unfiltered energy, the album captures the wild essence of San Francisco’s counterculture. From the aching wails of Piece of My Heart to the soul-drenched Ball and Chain, it cemented Joplin’s place as a rock icon. Illustrated by Robert Crumb, its iconic cover matched the album’s rebellious spirit. Despite studio overdubs, it feels like a live explosion—chaotic, soulful, and utterly untamed.
In the summer of 1968, America was burning. The country was embroiled in the Vietnam War, racial tensions were at an all-time high, and the countercultural movement was in full swing. Against this backdrop, Big Brother & The Holding Company released "Cheap Thrills", a record that embodied the raw, untamed energy of the era. It was a distillation of the psychedelic, blues-infused chaos that permeated San Francisco's Haight-Ashbury scene, a sonic explosion that cemented Janis Joplin as one of the most electrifying vocalists of her generation.
"Cheap Thrills" is a visceral blend of blues, acid rock, and unfiltered psychedelic mayhem. Unlike their self-titled 1967 debut, which carried a more traditional blues structure, "Cheap Thrills" shattered those confines with its raw, almost anarchic energy. Janis Joplin’s vocal delivery was volcanic, erupting through each track with a mix of agony, ecstasy, and unhinged soul. Tracks like "Piece of My Heart" and "Summertime" demonstrated her ability to balance sheer power with aching vulnerability, while "Ball and Chain" was an exorcism of pain disguised as a blues wail.
The album’s cover, designed by legendary underground comic artist Robert Crumb , was a perfect visual representation of the music within. Crumb, famous for his subversive and highly detailed comic art, originally intended his illustration as an inside-gatefold piece. Columbia Records, recognizing its chaotic brilliance, made it the front cover, replacing a planned photograph of the band. The artwork captured the album’s reckless, anything-goes spirit, visually echoing the rawness of Joplin’s voice and the band's erratic, high-energy performances.
From the outset, "Cheap Thrills" was drenched in controversy. Initially, Columbia had planned for the album to be recorded live, capturing the electrifying stage presence of Big Brother & The Holding Company. However, after realizing that live recordings failed to capture the sonic depth they desired, the label had the band record most of the album in the studio—ironically, they left in audience noise to maintain the illusion of a live performance. Only "Ball and Chain" remained a true live track, recorded at the Fillmore West.
Janis Joplin’s increasing dominance within the band also created tension. While her ascension to rock stardom was inevitable, "Cheap Thrills" marked the moment where she began to overshadow her bandmates, leading to her departure later that year.
"Cheap Thrills" was produced by John Simon , a seasoned producer who had previously worked with The Band and Simon & Garfunkel. His production approach was unconventional—he embraced the band's raw, chaotic energy rather than trying to refine or polish it. The result was an album that sounded unfiltered and spontaneous, a direct line to the underground San Francisco scene.
Much of "Cheap Thrills" was recorded at Columbia Recording Studios in New York City, a far cry from the West Coast acid-rock epicenter from which Big Brother & The Holding Company emerged. The studio setting created an interesting contrast: a band notorious for its unpredictable, stage-driven performances attempting to capture that same energy in a controlled, high-end studio. Despite Columbia's insistence on structure, the band managed to retain its reckless abandon, producing a sound that was both chaotic and deeply emotive.
The original 1968 U.S. pressing of "Cheap Thrills" included the faux-live recordings and was mixed with a heavy, lo-fi garage-band aesthetic. The UK and European releases featured slightly altered track arrangements, and later reissues cleaned up some of the raw sound, much to the dismay of purists. Additionally, mono vs. stereo mixes of the album offered dramatically different listening experiences, with the mono version being grittier and more compact, while the stereo version added more depth and separation between instruments.
New York's golden ears came out ringing from the Saturday evening performances of Janis Joplin at the Anderson Theatre on Second Avenue. The two shows were the East Coast premiere of Big Brother and the Holding Company—long the favourite group of the San Francisco dance halls—but it was all Janis. Outside of soul, no girl has emerged with the sexual pazazz of male singers like Jim Morrison and Jimi Hendrix. Now, with Janis, all this is over.
She looks like the girl next door, but you live on the Lower East Side. Although not beautiful in the usual sense, she sure projects. Janis is a sex symbol in an unlikely package. Her belting. groovy style combines Bessie Smith's soul with the finesse of Aretha Franklin covered all over with James Brown drive. She jumps and runs and pounces, vibrating the audience with solid sound. The range of her earthy dynamic voice seems almost without limits. At times she seems to be singing harmony with herself.
Janis Joplin is a classic figure, the woman who has been kicked around and, having lost her innocence so long ago she's forgotten it and having lost her self-respect, she sings merely to keep herself in liquor Her voice is whiskey-soaked & : notes become harsh chords as if a bow is being drawn indiscriminately and simultaneously across all four strings of an untuned violin. And then, suddenly, like a sun breaking through black clouds, the voice is sweet, a tantalising, cruel return to purity. And then the black clouds return.
Psych, Acid, Progressive Rock, Blues
CBS 32004
This 12" LP vinyl music record comes in a Fold Open Cover (FOC), also known as a Gatefold cover. The inner pages of this album cover contain photos and artwork.
Record Format: 12" Vinyl Stereo Gramophone Record
Total Album (Cover+Record) weight: 230 gram
1968, Made in Holland
John Simon - Producer
Fred Catero, Jerry Hochman, Roy Segal, Janis Joplin, James Gurley
Live material recorded at Bill Graham's Fillmore Auditorium
Robert Crumb designed the front cover art.
Approved by the Hell's Angels Frisco.
Robert Crumb designed the front cover art.
The album cover for Cheap Thrills by Big Brother and the Holding Company is an explosive visual statement, a chaotic, comic-book style masterpiece illustrated by underground artist Robert Crumb. It is a frenetic collage of interwoven imagery, each panel bursting with vivid, psychedelic artwork that reflects the raw energy of the music within.
The top of the cover is emblazoned with the album's title, Cheap Thrills, in large, jagged red letters outlined in yellow, evoking the bold style of pulp magazines. To the right, the band's name, Big Brother & The Holding Company, is splashed in a wild, uneven yellow font with a thick black outline, further enhancing the raw, underground feel.
The collage itself is made up of comic strip panels, each representing a song from the album. The most striking panel is a circular illustration of a barefoot woman, hair wild and untamed, crawling toward a neon "Ball and Chain" sign, symbolizing the album's show-stopping final track. Above it, a panel for Piece of My Heart shows a crazed, wide-eyed man, overwhelmed by the raw power of the song. To its right, a scene from Summertime depicts a surreal lounging figure, while I Need a Man to Love presents a sultry woman draped across a bed.
Caricatures of the band members are scattered throughout, including a wild-eyed James Gurley in the lower-left, a bespectacled Peter Albin framed by a surreal urban backdrop, and an exaggerated Janis Joplin with her mouth wide open, caught mid-wail, surrounded by jagged, comic book-style text that simply reads Janis Joplin Vocal. The entire artwork is imbued with Crumb’s signature underground comix aesthetic—gritty, rebellious, and bursting with energy.
At the bottom, a yellow panel states that the live tracks were recorded at Bill Graham's Fillmore Auditorium, reinforcing the album’s raw, onstage feel, even though much of it was studio-crafted. In the lower-right corner, a small but notorious circular emblem declares that the album is Approved by Hell’s Angels Frisco, a nod to the band’s rough-and-tumble reputation in the San Francisco scene.
The result is a cover that is as loud and unrestrained as the music itself—a visual overload of color, chaos, and rock ‘n’ roll mythology, perfectly encapsulating the countercultural spirit of 1968.
Large black and white photo of Janis Joplin, as liner notes by David Finkle on the album back cover
The back cover of Cheap Thrills is a stark, high-contrast black-and-white photograph of Janis Joplin, the raw power of her presence captured mid-laughter. She stands confidently, slightly leaning forward, her wild, untamed hair cascading past her shoulders. Her expression is radiant—her mouth open in an exuberant grin, a snapshot of uninhibited joy, as if caught in the moment of an infectious joke or the high of a backstage thrill.
She wears a loose-knit, oversized poncho, its gaping holes and frayed edges giving it the look of a garment that has seen countless nights of stage lights and sweat. The net-like fabric clings to her shoulders, revealing glimpses of the blouse underneath, while the exaggerated fringe dangles and sways with her motion. The poncho's erratic texture and well-worn character embody the spirit of the late '60s—free, raw, and unfiltered.
Her lower half is clad in bold, wide-legged bell-bottom trousers, a staple of the era. The flared cut is dramatic, expanding into broad, flowing waves at her feet, nearly obscuring her platform shoes. The pants are dark, likely black or deep brown, grounding her otherwise airy, carefree look with a touch of rock ‘n’ roll defiance.
The setting is minimal—a rough, unpolished concrete wall behind her, its grainy texture adding to the rawness of the composition. There's no pretense here, no staged glamour shot—just Janis, effortlessly iconic, radiating charisma even in the simplest of frames.
To the right of the image, the album’s tracklist is printed in bold, all-caps white text, set against a deep black background. The font is rough, slightly imperfect, reinforcing the unpolished, visceral nature of the record. Below the tracklist, production credits are listed, with engineers Fred Catero, Jerry Hochman, Roy Segal, Janis Joplin, and James Gurley credited for capturing the album’s electric energy.
Further down, two blocks of text feature liner notes from The Village Voice and Record World. The words paint a picture of Joplin’s impact—describing her as a force of nature, a woman who turned suffering into soul, a voice that seemed to claw its way out of the darkness only to shine with a brutal, unapologetic intensity.
This isn’t just an album cover—it’s a portrait of a woman on the edge of history, standing unshaken in the face of a world that could barely contain her.
Record Label Details: Orange and Yellow Colour CBS 32004, Made in Holland, LC-0149 ℗ 1968 CBS Inc Sound Copyright
The record label of Cheap Thrills spins in fiery shades of orange and red, a signature look of CBS vinyl pressings from the late '60s. The CBS logo sits proudly at the top—bold white letters underlined by the iconic eye symbol, stamped with authority. It’s a mark of a major label in its prime, distributing counterculture anthems to the world.
Beneath the logo, the album title Cheap Thrills is printed in thick, capitalized black letters, followed by the name of the band, Big Brother and the Holding Company. The words curve gently with the circular form of the label, drawing the eye inward to the core of this artifact of psychedelic blues-rock.
The left side of the label contains key details: "STEREO" in clean black print, affirming the album’s full-bodied mix. Below it, "33 ⅓ RPM" is printed, the standard speed for long-playing records, ensuring this disc grooves at just the right pace.
The right side features catalog information, listing the official release number: "CBS 32004," along with a secondary reference number, "(CBS 63392-1)." A small box houses "BIEM/STEMRA CHAPPELL," indicating the music rights organizations responsible for licensing.
At the bottom of the label, the tracklist for Side One is clearly laid out in structured, capitalized text. Each song is numbered, with runtimes included in parentheses. The first track, "Combination of the Two," runs at an epic 5:44. "I Need a Man to Love," co-written by Janis Joplin and Sam Andrew, clocks in at 4:52. "Summertime," a blues-soaked reinterpretation of the Gershwin classic, follows at 4:01. Finally, "Piece of My Heart," the record’s most famous track, closes Side One at 4:19—its runtime deceptively short for a song that lingers long after the final note fades.
Encircling the label, fine print arcs along the edge, warning against unauthorized public performance and broadcasting. These words, though legally binding, hardly restrained the wild spirit of this album—a record destined to break barriers, shake souls, and define an era.
Janis Joplin is a classic figure, the woman who has been kicked around and, having lost her innocence so long ago she's forgotten it and having lost her self-respect, she sings merely to keep herself in liquor
Cheap Thrills with Big Brother and Holding Company (1968, Germany) Cheap Thrills with Big Brother and Holding Company (1968, Holland)EDSEL ED 135 , 1983 , Holland
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