ATLANTIC Records

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Atlantic Records, founded in 1947, became a major force in the 1960s by shaping R&B, soul, and jazz. During this era, it expanded its influence into Texas music, known for its distinct blend of blues, rock, and soul. The label played a key role in distributing Texas artists who contributed to the evolving sound of American music.

Texas had a rich musical tradition, with artists like Bobby Darin, Ornette Coleman, and Freddie King standing out. Atlantic’s ability to tap into this regional talent helped the label diversify its catalog while promoting the raw and authentic sounds emerging from the Lone Star State. Freddie King, for instance, brought Texas blues to the mainstream with Atlantic, influencing rock and blues artists globally.

Additionally, Texas' mix of rockabilly, blues, and country, coupled with Atlantic’s expertise in producing and distributing, allowed for greater national exposure of these genres. Atlantic Records’ involvement in the Texas scene helped define a decade of eclectic musical exploration and innovation.